IT, BPO & outsourcing marketing specialists
Growth you can
trace back to a
decision.
Birchy is one of the first marketing agencies built for IT services, BPO, and outsourcing companies. It's the only industry we have ever worked in. We consult, set strategy, and build the systems that grow your business.
Monthly Leads
300+
Generated for our clients
How it starts
What we do
Our clients featured in
We'd rather get you the spotlight than take it ourselves.
What sets us apart
What 12+ years inside IT, BPO, and outsourcing actually looks like.
Every engagement is shaped by the patterns we've seen work — and the ones we've watched fail — across IT services, BPO, and CX outsourcing companies at every stage.
Every client we've ever worked with is in IT services, BPO, or outsourcing
Software companies, contact centers, CX and back-office providers — we have never worked outside this industry. Every client, every project, every lesson learned has been in this space. That focus means we recognise your challenges fast and know which levers actually move the needle.
We've run every B2B channel — and can tell you what fits your stage
Content, SEO, LinkedIn, video, paid, events, outbound — we have tested them all in this industry. We know what works for IT service companies at different stages, so every channel we recommend has a clear reason behind it.
Nothing runs without a clear purpose and a way to measure it
We don't run campaigns for the sake of it. Strategy comes before channels. Every activity we recommend is connected to a measurable outcome, and we tell you upfront how you will know whether it worked — including on the long, committee-driven sales cycles this industry actually runs on.
Strict confidentiality, by default
We go deep into your team, your positioning, your pipeline. That level of access requires trust, and we treat it as such. No names mentioned, no case studies published, no insights shared — unless you explicitly say otherwise. The only work we publish under our own name is our independent industry research, which is public by design.
We publish our own industry research, not just our clients' content
We run primary research into the outsourcing and CX markets — provider benchmarks, buyer criteria, how vendors actually get shortlisted and why the rest never make the list. It means we read your market the way an analyst does, and it means your content can cite numbers nobody else has.
What we do
Everything you need. Nothing you don't.
Pick one service or combine several. Either way, it's built around your business.
Marketing Consulting
We work alongside your team to diagnose what's holding growth back and build a clear path forward. That means fixing the strategy, aligning spend with actual goals, and making sure every activity has a reason to be there.
Fractional CMO
Senior marketing leadership without the full-time overhead. We set the direction, align the team, and build a system that keeps generating pipeline — then hand it over in a state your people can run and grow independently.
SEO & AI Search Optimization
When buyers look for IT and outsourcing vendors, they search on Google and increasingly ask AI tools — ChatGPT, Perplexity, Gemini, Claude, Copilot, and Google AI Overview. We make sure your company shows up in both traditional search results and AI-generated answers.
Market Research & Industry Reports
Original research that positions you as the informed party in the room. We run provider benchmarks, buyer-criteria studies, and competitive landscape analysis — then turn the findings into reports, rankings, and content that earn links, get cited by AI assistants, and give your sales team something to send that isn't a brochure.
Video Marketing
YouTube channels, company stories, founder interviews, and case study videos built specifically for IT service buyers. We've grown a software development company's YouTube channel to over 60,000 subscribers through this approach.
LinkedIn & Personal Brand
Your company page and your founders' profiles, turned into channels that actively reach decision-makers. We handle content, positioning, and consistency — so when your buyers are scrolling, they keep seeing your name in the right context.
Marketing Audit
A structured review of your channels, messaging, spend, tracking, and results — run by people who have built and broken all of it inside this industry. You get a clear picture of what's working, what isn't, what nobody is measuring, and a prioritised list of what to do next, with the reasoning behind every recommendation.
Research we publish
We run this for clients — and we have done it for ourselves. Birchy publishes a scored comparison of customer service outsourcing companies, researched by Marta Kaminska, with the grading instrument and the underlying numbers released under CC BY 4.0 so anyone can check the work.
Why Birchy
A few numbers
worth knowing.
more inbound leads, typically within 6–10 months
years working in IT services, BPO, and outsourcing
YouTube subscribers on a channel we built for a software company
B2B service companies are the only clients we take
Every project we've worked on has been in IT services, BPO, or outsourcing. That means we already understand your sales cycles, your buyers, and the procurement reality behind them — RFPs, tenders, shortlists, and the committee that has to agree before anything gets signed.
Work with us your way
No rigid retainers, no minimum commitments. We shape the engagement around what you need — whether that's a one-off audit, a specific channel, or an ongoing fractional CMO setup.
What clients have actually seen
Clients have seen 100–300% organic traffic growth within 6–8 months, and websites that weren't generating business became their primary source of inbound leads — measured properly, not assumed.
We meet you where you are
Whether you're starting from scratch or optimising what's already running, we adapt to your situation and hit the ground running.
Founder
Ellina Bronnikova
CEO & Founder, Birchy
More than a decade in IT and outsourcing marketing. I was among the first to bring content-driven strategy to the Ukrainian IT outsourcing industry, and have been building on that foundation ever since.
Today I run Birchy as a consultancy for IT, BPO, and outsourcing companies worldwide, focused on one thing: building marketing systems that generate real pipeline.
Alongside Birchy I hold a commercial leadership role in European CX outsourcing. That means I don't just run the marketing — I carry a revenue number, sit in the pricing conversations, and read the RFPs. When I tell you what a BPO buyer responds to, it's because I've been on the other side of that table this quarter.
I've built marketing departments from scratch, doubled inbound lead flow for clients, and turned websites into core sales channels. I work best when there's a real problem to solve.
LinkedInLet's talk
Let's look at what you're working with.
Book a free 30‑minute call. We'll look at what you have and tell you honestly what's working, what isn't, and what we'd do. You walk away with something useful — whether we work together or not.